俗話講，"廣告吸引消費(fèi)者，終端包裝打動(dòng)消費(fèi)者"。產(chǎn)品包裝是消費(fèi)者接觸家居涂料品牌較直接的窗口，好的包裝能讓消費(fèi)者在其一次親密接觸時(shí)眼前一亮，迅速建立好感，并較終影響到購(gòu)買(mǎi)決策。由此可見(jiàn)，奧天策劃認(rèn)為家居涂料包裝是品牌宣傳推廣較直接、較有效，也是較省錢(qián)的方法與途徑。
　　
　　
1、特殊產(chǎn)品特殊包裝，彰顯特殊地位
　　　
2、相同產(chǎn)品不同包裝，實(shí)現(xiàn)渠道不同定價(jià)
　　

3、老產(chǎn)品更新包裝，提升形象與檔次

　　為了在變化的市場(chǎng)中維持不斷創(chuàng)新與新鮮的形象，改進(jìn)包裝，成為了不得已的替代方法。通過(guò)推出新包裝，可以體現(xiàn)產(chǎn)品的更新和升級(jí)，更重要的，可以借此契機(jī)，提升產(chǎn)品形象檔次與價(jià)格，從而實(shí)現(xiàn)利潤(rùn)與形象的雙重升級(jí)。

How to apply paint packaging design in promotion?

As the saying goes, "Advertising attracts consumers, and terminal packaging moves consumers." Product packaging is a more direct window for consumers to contact home paint brands. Good packaging allows consumers to shine in front of their intimate contact, quickly establish a good impression, and ultimately affect purchase decisions. It can be seen that Autian Planning believes that home paint packaging is a more direct and effective brand promotion method and a more cost-effective way.

1. Special products and special packaging, highlighting their special status

2. Different packages for the same product to achieve different channel pricing

3. Update the packaging of old products to enhance the image and grade

In order to maintain an image of continuous innovation and freshness in a changing market, improving packaging has become a last resort. The introduction of new packaging can reflect product updates and upgrades, and more importantly, can take advantage of this opportunity to enhance the product image grade and price, thereby achieving a dual upgrade of profits and image.